🚀 Mock Project – Not Affiliated with Brand

This mock campaign is part of my SEO portfolio, showcasing my strategy, keyword research, and content planning for B2C health brands.

Let’s talk strategy → artm29.carrd.co | 💼 Open to junior/entry-level marketing roles.

🗂️ Project Overview

Client: Spicy Web (mock project)

Industry: Health & Wellness (DTC supplements)

Project Type: SEO Campaign Strategy

My Role: SEO strategist & content planner

Duration: ~2 weeks (mock campaign)

Tools Used: Ahrefs, Google Keyword Planner, Canva, Notion

🧠 About the Brand

Spicy Web is a fictional wellness brand offering plant-based supplements aimed at improving hormonal balance, mood, and energy. They already have a loyal customer base but lack organic visibility. The brand leans heavily on paid ads and influencer marketing, and this mock campaign explores how SEO could become a long-term growth channel.

🎯 Campaign Objectives